如何使用新闻稿做宣传 USING A PRESS RELEASE FOR FREE PUBLICITY

 The use of press release is quite common in the field of public relations. A press release is also known as a news release or a press statement. A press release is a piece of written communication sent to the members of the media in order to announce something that has news value. Press releases are ideally mailed, e-mailed or faxed to media houses which include print media, electronic media as well as web media. Said by tuiguang123.com expert Peter: with the advent of Internet, press releases with proper keywords are also used for internet marketing.

A good press release can immensely help in building up hype around an event, product or service. If you are flabbergasted about writing a press release, then you need not be baffled any more. Peter of tuiguang.com said: writing a good press release is not rocket science and if you have a flair for writing, you can surely write a great press release. A good press release usually contains the following parts: Head Line, Date Line, Lead/ Introduction, Main Body, the Boilerplate or “About” section and Media Contact Information section. However, writing a press release based on these key steps in not enough. You have to bear several things in order to succeed in creating enough publicity around your event, product or service.

A press release is an ideal means of creating free publicity for your business. However, in order to achieve this, you have to be perfectly media savvy. You should understand the fact that, media personnel from online media, print media or electronic media would not be interested in reading your press release unless you provide them with some thing that would be attractive enough to your readers. That is why, while launching a new product or services you should try to harp on its key importance in the lives of people rather than elaborating only about your product.

For example, if you are launching a new diet supplement for diabetes patients, then you should try to grab the attention of the new media by focusing more on the worst side effects of diabetes.  Then gradually you should try to shift their attention towards the fact that your product can help to reduce blood sugar and help people. If you want to use your website for search engine optimization too, then you should make your press release key words rich and catchy. A great press release filled with pertinent key words can help you gain oodles of free online publicity.

Through this press release, you can create enough interest about your product among people. When they read about your new product in the new paper or any online magazine, they would surely be interested in visiting your website.  More exposure and visibility you get through press release, more and more information about your product or service republished in various blog sites too. This in turn would further augment the process of creating publicity hype around your product. Thus, a judicious use of a press release can enhance your business prospect manifold.