写新闻稿必须留意的几要素 Some Vital Factors When Writing a Press Release

 A press release is an interesting news story that seeks to elucidate to the news media the newsworthiness of a particular person, event, service or product.  A well-written press release not only creates a positive buzz in the local newspapers or television channels, but helps in Search Engine Optimization. Tang of tuiguang123.com said: this in turn brings more visibility and exposure to your website or business.

However, before embarking on the task of writing a press release you must keep some vital factors in mind. A great press release should contain vital parts such as attractive Headline followed by a Dateline and Introduction. The introduction should precede the main body of the Press release which in turn in followed by Boiler plate or an “About” section. According to the tuiguang123.com, the last section of a Press release is made up by the Media contact information.

A Press Release Headline is the most vital part of a press release. While writing a press release, you should remember that the media houses where you plan to send your press release aren’t really interested in bringing publicity to your website of event. They are interested in great news which would be attractive to their readers. So, you have to state the most exciting news about your product or service in fewest words possible. There should be some thing unique and attention grabbing about the headline. In this regard, you can even emulate the newspaper headlines that you see in everyday life.

The dateline that follows the headline should contain the release date and originating city of the press release. The introduction part of a press release which follows the dateline holds quite a lot of importance.  The introduction provides a brief summary of what is to follow. It usually provides who, why and how aspect of the story, and there is no room for fabrication there.  The press release introduction or the lead, as it is more popularly known, should contain only key facts. However, the fact filled introduction should be succinct yet interesting enough to compel people to read the rest of the press release.

The main body of the press release is perhaps the quintessential part of it. This part of the press release contains all the facts and statistics about the press release which makes it news worthy. The body of the press release serves to back up all the claims that had been made through the bold headline and the succinct introduction.  An ideal press release should contain supporting material to build up a strong case in favor of your product, service or event.

The Boiler plate section of a press release is often ignored; however, this small section can make or break a good press release. The Boiler plate section should contain all pertinent information about the company promoting the service, product or event that has been elaborated upon in the main body of the press release.  The final section is the media contact information section which should contain the address, telephone number fax number of the organization issuing the press release. The names of key contact persons should also be lucidly stated in the media contact information section. If you keep these key steps in mind, writing an interesting press release would be a cake walk for you.