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  • 构成好一篇新闻稿的要素 What Makes a Good Press Release

    Press release is a form of written communication that implies to report on a circumstance, an occurrence or event by a third party. It is offered to the new media for promotion purpose. In the success of any business today, self-promotion...

  • 写新闻稿必须留意的几要素 Some Vital Factors When Writing a Press Release

    A press release is an interesting news story that seeks to elucidate to the news media the newsworthiness of a particular person, event, service or product. A well-written press release not only creates a positive buzz in the local newspap...

  • 营销新闻稿的撰写技巧 Tips for Marketing of Presee Release

    Publicity is an inexpensive marketing tool and it is a form of marketing strategy that helps to develop credibility. Several industries have pioneering up-start companies unknown relatively. In order to get competitive advantage, it is ess...

  • 如何写出新闻稿吸引眼球的好标题 How to Write A Perfect HEADLINE Capturing Audience

    Publicity is the most inexpensive and productive of all the promotional strategies as believe by the marketing experts. It is a very powerful tool used to market the products or themselves by many people. Lots of fame, name and money is pr...

  • 如何使用新闻稿做宣传 USING A PRESS RELEASE FOR FREE PUBLICITY

    The use of press release is quite common in the field of public relations. A press release is also known as a news release or a press statement. A press release is a piece of written communication sent to the members of the media in order ...

  • 英文网站推广的7个技巧

    1. 扬长避短,功能制胜还是内容制胜 中国人做英文网站,即使是专业英语八级,也无法和当地初中毕业的老外相比。生活环境和成长经历,决定了他们写出来的文章要比我们更加为海外用户所认同。所以,如果你希望做一个以内容取胜的网站,提供大量的英文原创内容给英语用户,基...

  • 实验:中文URL改善搜索优化及用户体验

    是否我们可以得出结论:中文URL就是完美的UED和SEO解决方案呢? 其实不然,中文URl还有这样那样的问题,举例如下: 1. 部分搜索引擎对于中文URL还没有广泛支持。 比如sogou搜索引擎以及soso搜索引擎,笔者的测试中文URL收录速度明显比英文URL慢。 2. 中文URL比较难猜出规律。 中文...

  • 什么是好软文的四要素

    软文是一种重要的营销手段,高质量的软文(新闻稿)通过公布又新闻价值的消息,提升企业知名度和美誉度并促进销售。“皇帝女儿不愁嫁”的日子一去不复返了,现在是“酒香也怕巷子深”。企业宣传,软文是其中不可或缺的重要因素,希望各企业能摸索出最适合自己的软文推广方...

  • 企业发布英文新闻稿的4个挑战是什么

    那么中国企业发布英文新闻稿,经常遭遇哪些困境呢? 挑战一:知名海外媒体对中国企业新闻稿不屑一顾 :) 国内的新闻媒体的无节操有的时候也是一种优势。我们经常听说付费删帖的新闻,同样国内主流媒体包括新浪、搜狐、网易、人民网、腾讯都有付费发新闻的服务。所以企...

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